Art Resource - AR992157

Conceptually similar

Danish Bacon (wholesale) meeting for grocers from the Doncaster area, South Yorkshire, 1961. Artist: Michael Walters

AR992159

Danish Bacon Company exhibition day, Wilsic, near Doncaster, South Yorkshire, 1961. Artist: Michael Walters

AR992161

Sampling chicken patties, Wilsic, near Doncaster, South Yorkshire, 1961. Artist: Michael Walters

AR992153

AR992181

Danish Bacon May Fare shop display, Wath upon Dearne, South Yorkshire, 1964. Artist: Michael Walters

AR993523

AR993525

Viewing new barbeque ovens, Wilsic, near Doncaster, South Yorkshire, 1961. Artist: Michael Walters

AR992155

Danish Bacon sales team meeting, Earl of Doncaster hotel, 1964. Artist: Michael Walters

AR991147

Danish Bacon Company wholesale lorry at Barnsley Market, South Yorkshire, 1961. Artist: Michael Walters

AR991021

Women in fur coats at a food exhibition, Wilsic, near Doncaster, South Yorkshire, 1961. Artist: Michael Walters

AR992169

AR992175

New metric system of selling bacon, Stocksbridge, Sheffield, South Yorkshire, 1966. Artist: Michael Walters

AR991624

The new metric system of buying food, Stocksbridge, near Sheffield, South Yorkshire, 1966. Artist: Michael Walters

AR991618

Shopkeeper unpacking canned gammon joints, Mexborough, South Yorkshire, 1963. Artist: Michael Walters

AR993381

Danish Bacon pre packed meat display, Kilnhurst, South Yorkshire, 1963. Artist: Michael Walters

AR993065

Traders buying bacon direct from a Danish Bacon wholesale van, Kilnhurst, South Yorkshire, 1961. Artist: Michael Walters

AR992897

Buying wholesale meat from a Danish Bacon Company lorry, Barnsley, South Yorkshire, 1961. Artist: Michael Walters

AR991025

Bacon slicing machine, Danish Bacon Company, Selby, North Yorkshire, 1964. Artist: Michael Walters

AR993433

Bacon delivery from Denmark, Kilnhurst, South Yorkshire, 1964. Artist: Michael Walters

AR993417

Danish Bacon Company distribution depot, Kilnhurst, South Yorkshire, 1963. Artist: Michael Walters

AR993307

Marketing strategy meeting, Danish Bacon Company, Wilsic, near Doncaster, South Yorkshire, 1961. Artist: Michael Walters

Marketing strategy meeting, Danish Bacon Company, Wilsic, near Doncaster, South Yorkshire, 1961. In an effort to boost sales of their products, Danish Bacon launched a four star marketing campaign for grocers and butchers. This provided incentives for the development of the products, and marketing in a similar way to which today's marketing strategies are deployed. In the photograph, members of the DBC sales team present the 4 point marketing strategy (as can be seen on the blackboard) to shopkeepers. One early example of customer incentives is the free tin opener promotion on the table, which can be obtained by buying a tin of Glenville Custard.

Unique Identifier AR992157

Type Image

Purpose Public

Size 4613px × 4593px

Photo Credit HIP / Art Resource, NY

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