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East Midlands Gas Board shop window cooker display, Rotherham, South Yorkshire, 1961. Artist: Michael Walters
East Midlands Gas Board shop window display, Rotherham, South Yorkshire, 1961. For their July 1961 window display in Rotherham, South Yorkshire, the East Midlands Gas Board promote the use of gas with their No Guessing with Gas slogan, with its visible heat and instant control. The stand next to the Flavel cooker on the right encourages the housewife to Flatter him, Pamper him and Spoil him. Such displays of sexism would not be received well today and the Generous Trade in Allowance sign would probably refer to the man of the house rather than an old cooker.
Unique Identifier
AR992353
Type
Image
Purpose
Public
Size
5101px × 3423px
Photo Credit
HIP / Art Resource, NY
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Tags
1960s
20th century
Advertising
B&W
B/W
Black & White
Black and white
Britain
British
concept
COOKER
COOKERY
Cooking
country
Domestic
Domestic Appliance
East Midlands Gas Board
Energy
England
English
gas
gas board
gas cooker
household appliance
Kitchen Equipment
LOCATION
MICHAEL
Michael Walters
Monochrome
Paul Walters Worldwide Photography Ltd.
Photograph
PROMOTION
Shop
SHOP WINDOW
Shopping
SHOPS
SIXTIES
Walters
Walter's Industrial Archive
Window